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If you are a Web marketer, you certainly want to know how other Webmasters promote their sites and how effective   promotional methods are in generating traffics or sales   GO

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If you are a Web marketer . . .

. . . you certainly want to know how other Web marketers promote their sites and how effective those promotional methods are in generating traffics or sales. If you provide Web promotional services, you certainly want to know what the promotion market looks like. More specifically, you want to know the structure of your specific market. Answering questions like, what makes web marketers in my industry satisfied with online banner advertising and what make them want to use it again, can add steam to your campaigns.

Following are the most popular promotional vehicles chosen by Web marketers for advertising. Using a scale from 1 to 5, where 1 is "never use the method" and 5 is "use it very frequently," the survey
resulted in:

Search Engine Submission 3.36
Offline Advertising 3.08
Banner Advertising 2.75
Solicited or Opt-In Email 2.67
Press release 2.57
Strategic Linking 2.45
Discussion Forums 2.37
Newsgroups 2.24
Sponsorships 1.66
Spam 1.33

* When asked to rank each of the following promotional vehicles by their level of OVERALL effectiveness, Web marketers responded as follows. Again a scale of 1 to 5 was used, where 1 is very ineffective and 5 is very effective.

Search Engine Submissions 3.35
Solicited or Opt-In Email 3.34
Offline Advertising 3.04
Press Release 3.00
Banner Advertising 2.85
Discussion Forums 2.83
Sponsorships 2.61
Newsgroups 2.46
Strategic Linking 2.44
Spam 1.83

* Using the same 1 to 5 scale as above, Web Marketers were asked to rank the following promotional vehicles strictly on the basis of their effectiveness in generating sales:

Solicited or Opt-In Email 3.17
Offline Advertising 3.12
Search Engine Submissions 3.00
Press Releases 2.81
Banner Advertising 2.77
Discussion Forums 2.68
Newsgroups 2.66
Sponsorships 2.56
Strategic Linking 2.09
Spam 1.77

* Most advertisers would agree that generating traffic and generating sales are the two most applied objectives of banner advertising. When asked to rank the factors about banner advertising by satisfaction
levels, the WebCMO research revealed that more than 70 percent of satisfaction associated with banner advertising as an advertising model can be attributed to traffic and sales. Here is how marketers ranked five specific attributes of banner advertising. These numbers reflect satisfaction levels with banner advertising relative to all promotional vehicles.

A Tool for Generating Traffic 39%
A Tool for Generating Sales 34%
Reporting 11%
Relationship with Media Agency 7%
Banner Pricing 4%

* What factors influence Web marketers to continue their banner advertising practices? Both effectiveness in driving sales and traffic are major impetuses to future banner inventory purchases. Surprisingly, banner pricing was also a positive influence on future participation in continued support of banner advertising. It is not clear from the survey, but the advent or per-click models and the value associated with paying only for visitors could lend significant weight to satisfaction with pricing. So, these numbers reveal that about one-third of banner advertisers use the tools either on an ongoing or repeated basis.

A Tool for Generating Traffic 33%
A Tool for Generating Sales 28%
Banner Pricing 26%
Reporting 8%
Relationship with Media Agency 4%